Start with a useful purpose
Every feature should help someone do something that matters to them. We start with the learning goal and shape the experience around it.
Our approach to product design
We bring practical learning tools and a little personality together, with a clear reason for every feature.
Make the next step clear
Learning is challenging enough. Clear language, readable interfaces and predictable interactions help people focus on what they came to learn.
Make practice inviting
A warm visual style and a sense of progress can make it easier to come back. We use playfulness to support practice and keep the experience approachable.
Give people room to connect
People can offer encouragement, a new perspective or an answer that makes something click. We value community alongside individual study.
Support the work of learning
There is no single way to study. Different moments call for different tools.
Sometimes you need an explanation. Sometimes you need to practise what you have learned, review a mistake or check how far you have come. A useful product helps you move between those moments without losing your place.
With JLPTMatome, this means bringing Japanese lessons, flashcard drills and JLPT simulations together. Learners can work towards their own goals and find opportunities to connect with others along the way.
What this means in practice
For JLPTMatome, our approach comes down to a few everyday decisions.
Help people find their starting point
Organise study content around Japanese proficiency levels so learners can find material that fits their current needs.
Turn practice into understanding
Give learners ways to review, practise and revisit what needs more attention as they prepare for the JLPT.
Make space for shared interests
Bring community into the learning experience so people can share questions, experiences and encouragement.